Aircraft Sales Insights

A Service of Dallas Jet International

Dallas Jet International – An Emphasis on Relationships with an Operational and Technical Perspective

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Dallas Jet International is a member of the National Aviation Resellers AssociationProfessionals who pride themselves on prioritizing the focus of each transaction appropriately own Dallas Jet International (DJI). Long-term relationships come first, business objectives second, and aircraft third. This long-term focus and emphasis on the people and business that the aircraft will be serving ensures that each decision is made in the best interest of the client, many of whom have relied on DJI to represent their interests in multiple aircraft transactions over many years.

 

DJI is owned and managed by former professional pilots and aircraft managers who stay current and active during the free time away from the business. President and CEO Brad Harris and Managing Director of Aircraft Sales Shawn Dinning are experienced ATP pilots with current type ratings in 13 different aircraft from Citation 500 to Gulfstream G550. They have more than 13,000 flight hours between them. An aircraft sales professional with an operational and technical background can more fully assess and appreciate a particular aircraft’s strengths, weaknesses, opportunities and risks. Harris and Dinning use this depth of knowledge to their clients’ advantage.

 

DJI operates independently and is at liberty to transact within any make or model of aircraft. Their sole criteria is to ensure the best match with the client’s needs, exclusively representing buyers during aircraft acquisitions, thus preventing conflicts of interest. Harris and Dinning rely on excellent strategic market intelligence, ability to negotiate and expertise with complex transaction structures for clients with diverse financial positions and strategies. They use the latest technology to research and list aircraft, and they have cultivated an extensive network of industry relationships to find information and aircraft unavailable to many competing brokers and agents.

 

DJI has managed numerous aircraft in the past, and continues to manage aircraft for certain local clients. DJI clients now have access to one of the industry-leading charter/management and maintenance operations with DJI’s announcement of its brand new business alliance with Pentastar Aviation, a large Pontiac, Michigan-based Charter/Management and MRO (maintenance) company. While brokering aircraft transactions is a large part of DJI’s business, the purchase of aircraft into inventory for resale is becoming an increasingly big part. DJI is putting the message out to owners, brokers, banks, etc, that the company is in the market to buy aircraft, including trade-ins and repossessions.

 

“Buyers and sellers need expert representation in the business aircraft marketplace,” explains Brad Harris. “We manage the complexities of the process from start to finish to our clients’ advantage. While we are often labeled as ‘brokers,’ our clients call us ‘trusted consultants’ who rely on us to buy, sell or manage their aircraft in a manner that meets their objectives with the best possible financial results.”

 

Shawn Dinning adds, “Never underestimate the value of a reputable broker. Our clients benefit from the fact that aircraft buyers and sellers (who are not represented by DJI) prefer to work with clients represented by DJI because they know they will have a smooth transaction process.” Dinning advises anyone who is hiring a broker to really get to know that firm’s background, aviation experience and reputation within the industry.

 

Founded by Brad Harris in 2001, Dallas Jet International joined the National Aircraft Resale Association (NARA) in 2008 because the company wanted to be part of a group that creates a competitive advantage for members and their customers by leveraging a global collective knowledge and maintaining the highest professional standards.

 

For more information about Dallas Jet International and their capabilities, visit their website at http://www.dallasjet.com/ or call the Southlake, TX, office at 817.328.2900 or the Dallas, TX, office at 214.459.3303.

This article was originally published in February 2012 on the NARA blog.

Jet Sales – Why Do We Do Business In Person?

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Doing Business In Person is More Expensive, but Often More EffectiveTechnology provides many opportunities to save time and money.  Webinars and videoconferencing seem to be the order of the day.  However, at Dallas Jet International (DJI), we maintain an old-fashioned commitment to being physically present at critical stages of the jet sales transaction process.

Of course, we could economize and save a great deal of time and expense by relying on technology as a lot of brokers do.  We could simply ask the other party for information, documentation, photos and anything else that’s needed and expect that information to be delivered to us, but we have found that method of doing business to be inadequate. DJI goes onsite to gather critical information and obtains answers to our clients’ questions and concerns personally.

Our core value is the experience and expertise we bring to the table and we are able to use that experience and expertise much more efficiently when we are physically present to represent our clients’ interests.

When DJI signs a exclusive agreement to buy or sell an aircraft for a client, we understand that we are committing to three, four, five or more trips to various locations in the course of providing the level of service that our customers have come to expect from us.

If we’re not physically present, small issues can become large ones.  Key pieces of information can get missed or distorted and outcomes can be disastrous.

We recently received a Letter of Intent to purchase a Challenger 604. We traveled to St. Louis to review the records and review the modifications, which might include STCs (Supplemental Type Certificates) or Form 337 (the FAA form covering Major Repair and Alteration of the airframe, powerplant, propeller or avionics).   We also took about 70 photos of the aircraft with our own camera and uploaded them to a secure area of our website where our client could view them.  We work with professional photographers when selling an aircraft and certainly respect their art and craft, but when we are purchasing an aircraft we need to be sure that we are not relying on their professional photographs.  Sometimes the professional photography included with an aircraft listing is three or four years old, and may show lustrous paint and an elegant interior that do not reflect the current reality accurately.

We are onboard for every flight (test flights, and/or flights to the pre-buy facility and to the delivery location)

At the pre-buy facility, we insist on an initial meeting with the facility program manager and any other stakeholders to indicate our (and our clients’) particular concerns and questions. Since the pre-buy inspection could take several days to several weeks, DJI wants to ensure that the major concerns are evaluated as soon as possible to save everyone time and effort.   Because of our experience, we have found that setting these expectations at the beginning of the inspection process will prevent “deal killers” (such as missing logbooks or major corrosion) from being revealed in the final days of the inspection after everyone is invested in the transaction.

We are back on site for the conclusion of the inspection and onboard for the delivery flight.   We ensure that all of the delivery and closing requirements are met, that the aircraft is delivered in a tax-friendly state (with advise from a tax attorney), that we purchase fuel and keep the receipt as documentation and that all of the required documents are check-listed, packaged, and delivered to our new owner.

DJI invests the time and money to be present at every critical juncture, and that practice has certainly  paid off for us.  The last 3 years have  been the best in our 19 year history, not because of the economy, but because our clients have come to rely on this level of service from us.

Brad Harris

Brad Harris is founder and CEO of Dallas Jet International. Mr. Harris holds a Bachelor of Science Degree in Professional Aviation and Airway Science and a Masters Degree in human resources from Louisiana Tech University. Mr. Harris entered the aviation industry in 1989 as a corporate pilot for a Fortune 500 corporation. In 1993, he started a successful aircraft leasing and renting company which expanded to a successful aircraft management company in 1995. In 1993, Mr. Harris began his aircraft sales career and, in a very rapid fashion, became one of the most highly respected aircraft brokers in the World. In 1998, Mr. Harris started an aircraft sales, consulting, and brokerage company that is known today as Dallas Jet International. Mr. Harris is a current airline transport pilot who is type-rated in ten (10) different jet aircraft including the Gulfstream 550, 450, 350, GV, GIV, GIII, GII, Hawker 125, Falcon 10, Citation 550/500, Beechjet 400, 400A, Lockheed Jetstar II, Diamond Jet and King Air 300/350. In the many different aircraft markets, Mr. Harris parlays extensive hands-on knowledge and experience into clear results for his clientele. In addition to Mr. Harris maintaining a career focus on aircraft sales, he also has extensive experience in aviation consulting and management. Included on his client list are several clients for whom Mr. Harris and his firm have set up flight departments, consisting of aircraft crewing, aircraft management, aircraft maintenance and aircraft operating budgets. He and the firm are currently managing a Gulfstream V, a Gulfstream IV, a Falcon 50, a Citation II, a Citation ISP, a Citation Mustang, a Hawker 400XP, and two King Air 350’s.What most people do not know about Mr. Harris is that he possesses significant entrepreneurial experience in real estate and commercial insurance. This business experience, combined with his unparalleled experience in all facets of corporate aviation, has been the foundation of success for Dallas Jet International and its clients.

Selling a Jet in a “Buyer’s Market”

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Selling a jet? Is it a "good" or "bad" time to buy a sell?  By Brad Harris, Dallas Jet International

Clients are often concerned that selling a jet in a “buyer’s market” or a “bad time to sell” may not be profitable.

There are several things to consider when we look at sales of a particular aircraft at a particular time.  First of all, generalizations that the market is “good” or “bad” are usually just that, generalizations.   There are opportunities in every market. We never jump to conclusions about the timing or pricing without actually doing the research and coming up with well-thought-out plan.

Regardless of the general trends or feelings about the market, we follow a precise and methodical process.

Our prospective customers, especially those who have experience with us, know that we list good equipment that is priced properly.  That credibility is based on many years of following this precise and methodical process, rather than reacting to emotions inspired by the market.

When we are engaged to sell an aircraft, we travel to see it in person.

We look at all of the records.  We inspect the aircraft and verify the equipment installed. We look at the complete aircraft.   We look at where the aircraft has been historically based and review the records of  how and where it has been maintained.

Based on all of this information, and our experience as pilots and as representatives who have been trusted with the sale of hundreds of other aircraft, DJI provides an assessment and summary with specifications.

Establishing the Correct Price

We have an in-house research department.

The objective for the team is to determine where this particular aircraft fits into the current market. We look at historical “sold” data – what the aircraft was listed for, what price it actually sold for, how much time elapsed between the listing and the sale. Our team reaches out to all aircraft owners about their aircraft on or off  the market and determine what the asking price and “take” price would be.

Once we have all of the data, we talk with our client about what all that means and how we should price their aircraft.  We explain our recommendations and the reasons for them.

Obviously, the aircraft needs to compete in the market.   We create a pricing strategy that includes the fair market value for listing and for selling.

Marketing Your Aircraft

Once we have an agreement with our client about appropriate pricing, we begin professionally marketing the aircraft.

We engage a professional photographer to create images that will make the aircraft stand out from a potentially crowded market.  We create very professional documents and print advertisements for all of the usual outlets.  We list the aircraft in all of the appropriate directories.  We list it on our website, where we have the ability to really tell the story of each aircraft with text, images and documents.   We advertise the aircraft to our proprietary email list and use specific targeting technology. We also market the aircraft to all of the OEMs, corporations, current aircraft owners, broker/dealers, pilots, aviation managers, Directors of Maintenance and company owners who may want to purchase this aircraft for their fleet(s).

The more people we get the aircraft in front of, the more quickly we’ll find the perfect opportunity to sell.

If you do the homework, selling a jet can be profitable, even in a “bad” market.

Regardless of the sometimes fickle market, we’ve proven over and over again that the secret of a profitable sale lies in getting the basics right.

  • Knowing the aircraft
  • Pricing appropriately
  • Marketing aggressively

In our years of experience, we’ve always found that if we do the homework, the aircraft will sell.

Of course, once we have an offer tendered, the hard work begins.  See our Anatomy of an Aircraft Sale for the details.

 

Brad Harris

Brad Harris is founder and CEO of Dallas Jet International. Mr. Harris holds a Bachelor of Science Degree in Professional Aviation and Airway Science and a Masters Degree in human resources from Louisiana Tech University. Mr. Harris entered the aviation industry in 1989 as a corporate pilot for a Fortune 500 corporation. In 1993, he started a successful aircraft leasing and renting company which expanded to a successful aircraft management company in 1995. In 1993, Mr. Harris began his aircraft sales career and, in a very rapid fashion, became one of the most highly respected aircraft brokers in the World. In 1998, Mr. Harris started an aircraft sales, consulting, and brokerage company that is known today as Dallas Jet International. Mr. Harris is a current airline transport pilot who is type-rated in ten (10) different jet aircraft including the Gulfstream 550, 450, 350, GV, GIV, GIII, GII, Hawker 125, Falcon 10, Citation 550/500, Beechjet 400, 400A, Lockheed Jetstar II, Diamond Jet and King Air 300/350. In the many different aircraft markets, Mr. Harris parlays extensive hands-on knowledge and experience into clear results for his clientele. In addition to Mr. Harris maintaining a career focus on aircraft sales, he also has extensive experience in aviation consulting and management. Included on his client list are several clients for whom Mr. Harris and his firm have set up flight departments, consisting of aircraft crewing, aircraft management, aircraft maintenance and aircraft operating budgets. He and the firm are currently managing a Gulfstream V, a Gulfstream IV, a Falcon 50, a Citation II, a Citation ISP, a Citation Mustang, a Hawker 400XP, and two King Air 350’s.What most people do not know about Mr. Harris is that he possesses significant entrepreneurial experience in real estate and commercial insurance. This business experience, combined with his unparalleled experience in all facets of corporate aviation, has been the foundation of success for Dallas Jet International and its clients.

Things that Can and Do Go Wrong with an Aircraft Sale – Four Examples

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Things that can and do go wrong with an aircraft sale

If aircraft acquisition and sales transactions always went smoothly, anyone could follow a set procedure and buy or sell an aircraft.  But when complications arise in an aircraft sale or other transaction, the realization that knowledgeable and professional assistance is required becomes visceral.

Aircraft acquisitions and sales involve several highly regulated and complicated processes and procedures. (Read – bureaucracy and paperwork!)

A skilled negotiator is required of course, but assuming that all parties agree in principle to the aircraft ownership change, many procedural steps remain. An unresolved error in any step of any procedure has a high propensity to cause the transaction to fail.

An inexperienced broker could lose a good opportunity or fail to recognize a bad opportunity and fail to protect his client.

We explained the basics of the acquisition process in the article Overview of an Aircraft Purchase, but in this article we’ll focus on case studies where transactions have gone awry (or potentially awry) after the Letter of Intent was executed.

Case One – “We want to buy the aircraft, but have discovered legal and tax issues.”

DJI was recently negotiating the sale of a Gulfstream V.  The process was going well; we had negotiated an agreement and the buyer sent us a Letter of Intent.  We were prepared to accept the offer the next morning and requested information needed to comply with the Patriot Act and Know Your Customer regulations.  The information requested was simply the company name and address for the principal that would take possession of the aircraft.

After waiting most of the week, the following Monday we contacted the prospective buyer, who was very apologetic.  In his words:

“We are not ready to take possession of the aircraft. There are some legal and tax ramifications that we are not prepared for. “

Since we were experienced with this sort of issue, we suggested a legal firm to design a structure that would allow the purchaser to go forward with the transaction.  He was grateful and completed the transaction.

A less experienced broker might have let this transaction fail.

Because of our in-depth experience, ability to suggest business solutions to problems, and the credibility and trust we’ve garnered over years of working with various brokers, bankers, attorneys, buyers and sellers in this industry, we made a suggestion that was also in the best interest of the buyer.   We were not working for this buyer, but made some connections with knowledgeable and experienced professionals who were able to create a win-win scenario.

Case Two – “The Broker Didn’t Go On-Site for Inspections, the Owner Stuck with a Lemon”

The pre-buy inspection process is commonly prone to error .

Once the buyer and seller have negotiated the price and terms and have executed a Letter of Intent, the transaction can be jeopardized by pre-buy Inspection discrepancies 5% or 10% of the time

DJI is always on site for pre-buy inspections, regardless of whether the transaction is an acquisition or sale.

In this instance, our client was interested in purchasing a Falcon 900B. On Day 3 of the pre-buy inspection, we discovered the aircraft had a gear-up landing at some point in the distant past. We quickly learned this was unknown to the current owner, as it had apparently happened prior to his acquisition where he did not use a reputable broker to help with the purchase.

Of course we advised our client not to buy, and immediately began the process to locate a better acquisition opportunity.

A less experienced or non-exclusive broker might have allowed this transaction to take place.

Evidently, the current owner of this Falcon 900B did not have someone with a fiduciary responsibility to represent his best interest in the acquisition of the aircraft.  Most likely, the broker wasn’t on-site for the inspection as the damage history was never mentioned to the owner or had been overlooked.

Case Three – “198 Discrepancies. Isn’t That A Lot?”

A broker that has many years of experience dealing with particular aircraft types gets to know the range of “normal” for that aircraft.

As an example, we were acquiring a Gulfstream IV for a customer in St. Louis.  The pre-buy inspection resulted in a list of 198 discrepancies; the buyer was shocked. His initial reaction was that this was a “bad aircraft.”   The buyer didn’t understand older Gulfstream maintenance costs. A relatively large discrepancy list does not necessarily correspond to a large cash outlay.

Older aircraft can require more maintenance.

A less experienced broker might have lost a valuable opportunity.

Depending on the nature of those 198 items, this could be a great bargaining position for the buyer. This could be an ideal opportunity if the client’s intent was to upgrade, refurbish or modify those items anyway.

Case Four – “The Hunch”

In the last case we’ll mention, we were negotiating a Falcon 10 for a client.  The pre-buy inspection done at KC Aviation in Dallas back in the mid 1990’s.

Some of the logbooks weren’t well documented but we were confident we could resolve that issue. There had been some part-swapping where an owner had replaced the starter generator from another airplane.  Logbook issues and parts issues were yellow flags, but neither was sufficient to stop the process.

We prepared to fly the aircraft for the test flight. As we taxied out, the flap indicator cycled from no indication to a red (transition) indication and never made it to the next  green indication.  The seller said “Oh, don’t worry about that, it will go away right before takeoff.” – and it did.

On a Falcon, the landing gear should work very smoothly, but on gear retraction we heard a loud popping noise.

When we pulled the power back, the air-conditioning  stopped; and when we put power back in, the air-conditioning resumed.

The seller said, “Let’s continue the test flight; we can get those things fixed.”

Our prospective buyer had already spent $50,000 on the inspections and legal fees.  I advised him to walk away from the aircraft. There was nothing in particular that was a “deal killer,” but the chain of events compared with the many aircraft we had bought and sold over the years, as well as my experience as a pilot, gave me a “hunch” this was going to be a problem aircraft.

I’ll never forget what he said. “I hired you to represent me to protect my interests. If you don’t like it, I don’t like it, get on the next flight out of there.  We’ll regroup tomorrow.”

That customer has continued to trust us to buy and sell aircraft for him for 16 years.  We have represented him in six aircraft acquisitions since.

A less experienced broker might have let his client buy that Falcon 10.

We don’t get paid for incomplete transactions and these are hard decisions to make. DJI invested a lot of time and money researching that Falcon 10, but we have a responsibility to represent the best interests of our clients.  There are brokers that would have completed that transaction, to the client’s ultimate chagrin.

We understand the road to success is a long one, especially in aviation.  Our priority is the relationship with each customer; understanding that each is worth much more than the current “deal.”  With this perspective, we make decisions that may seem not to be in our immediate financial self-interest.

Since things can and do go wrong in aircraft transactions, you need an experienced broker representing your interests.  We would like to be that trusted advisor.

 

Brad Harris

Brad Harris is founder and CEO of Dallas Jet International. Mr. Harris holds a Bachelor of Science Degree in Professional Aviation and Airway Science and a Masters Degree in human resources from Louisiana Tech University. Mr. Harris entered the aviation industry in 1989 as a corporate pilot for a Fortune 500 corporation. In 1993, he started a successful aircraft leasing and renting company which expanded to a successful aircraft management company in 1995. In 1993, Mr. Harris began his aircraft sales career and, in a very rapid fashion, became one of the most highly respected aircraft brokers in the World. In 1998, Mr. Harris started an aircraft sales, consulting, and brokerage company that is known today as Dallas Jet International. Mr. Harris is a current airline transport pilot who is type-rated in ten (10) different jet aircraft including the Gulfstream 550, 450, 350, GV, GIV, GIII, GII, Hawker 125, Falcon 10, Citation 550/500, Beechjet 400, 400A, Lockheed Jetstar II, Diamond Jet and King Air 300/350. In the many different aircraft markets, Mr. Harris parlays extensive hands-on knowledge and experience into clear results for his clientele. In addition to Mr. Harris maintaining a career focus on aircraft sales, he also has extensive experience in aviation consulting and management. Included on his client list are several clients for whom Mr. Harris and his firm have set up flight departments, consisting of aircraft crewing, aircraft management, aircraft maintenance and aircraft operating budgets. He and the firm are currently managing a Gulfstream V, a Gulfstream IV, a Falcon 50, a Citation II, a Citation ISP, a Citation Mustang, a Hawker 400XP, and two King Air 350’s.What most people do not know about Mr. Harris is that he possesses significant entrepreneurial experience in real estate and commercial insurance. This business experience, combined with his unparalleled experience in all facets of corporate aviation, has been the foundation of success for Dallas Jet International and its clients.

Meet the Dallas Jet International Airplane Sales Team

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Dallas Jet International Airplane Sales, Jet Sales, Acquisitions and Management Team

Brad Harris

FOUNDER AND CEO
As founder of Dallas Jet International, Mr. Harris has established an esteemed 23-year aviation career.  He holds of Bachelor of Science Degree in Professional Aviation and Airway Science and and a Masters Degree in INdustrial Organization Psychology from Louisiana Tech University.   Mr. Harris entered the aviation industry in 1992 as a corporate piolot for a Fortune 500 corporation and soon started a successful aircraft leasing and renting company.

In 1993, Mr. Harris began his aircraft sales career and became one of the most highly respected aircraft brokers in the world. In 2002, Dallas Jet International began offering aircraft sales, consulting, and brokerage services. Mr. Harris is a current airline transport pilot who is type-­rated in ten (10) different jet aircraft including the Gulfstream 550, 450, 350, GV, GIV, GIII, GII, Hawker, Falcon, Citation, Beechjet, Lockheed JetStar II, Diamond Jet and King Air 300 / 350. Mr. Harris parlays extensive hands-­on knowledge and experience into clear results for his clientele. His firm has set up flight departments, consisting of aircraft crewing, aircraft management, aircraft maintenance and aircraft operating budgets, and airplane sales, for several clients. Mr. Harris also possesses significant entrepreneurial experience in real estate and commercial insurance. This knowledge, combined with unparalleled experience in all facets of corporate aviation, is the foundation of success for Dallas Jet International. He often speaks to groups of aviation professionals, publishes monthly blog articles and sits on the Advisory Board for GE Capital Corporate Aircraft and Finance, and CAE Simulflite. He currently sits on the board of Directors at NARA (National Aircraft Resale Association) as President.

Shawn Dinning

MANAGING DIRECTOR
Mr. Dinning acquired his formal education at the United States Air Force Academy in Colorado Springs, in the areas of Operations Research and Management Science and also holds a degree in Aeronautical Science from Embry-Riddle Aeronautical  University. Mr. Dinning brings 17 years of aviation experience from a variety of aviation disciplines, including FAR 91, FAR 121, FAR 135, defense and shared ownership sectors.   Mr. Dinning holds a current Airline Transport Pilot (ATP) certificate, and is type-rated in the Gulfstream V/G550, G500, G400, G350, G200, Bombardier CRJ-200, and Citation 510 Mustang, and also holds a current flight instructor certificate. He has logged over 5500 flight hours, with 3500 of those hours in corporate turbine aircraft. Mr. Dinning brings to Dallas Jet International a rare and highly valuable skill set of operational and business acumen, and has become a leader in the professional marketing and procurement of corporate turbine aircraft globally. He also specializes in aircraft mission analysis, aircraft valuation, cash flow and operating cost analysis for private aircraft owners. His reputation for meticulous management of aircraft transactions makes him one of the most respected aircraft brokers in the industry. Mr. Dinning has been consulted in publications such as Business and Commercial Aviation on various issues related to turbine aircraft transactions, and writes a monthly blog about the buying and selling of corporate aircraft.

Heather Williamson

DIRECTOR OF CORPORATE OPERATIONS AND TRANSACTIONS
After receiving her Marketing degree from Tarleton State University in 2005, Miss Williamson embarked on a career in corporate aviation. Miss Williamson has worked diligently and successfully as an Aviation Scheduler / Dispatcher. She has extensive knowledge in domestic and International corporate travel with a variety of aircraft, including Gulfstream V, IV and III, Falcon 50, Jetstar II, Citation II and King Air 350.

In order to remain current with changing FAA regulations and aviation trends, Miss Williamson annually attends the National BUsiness Aviation Association’s conference for Schedulers and Dispatchers.  She is also a member of the Dallas / Fort Worth regional Schedulers and Dispatchers group, TCAS (Texas Corporate Aviation Schedulers and Dispatchers Group.) Miss Williamson is a team player whose dedication and motivation make her a valued asset at Dallas Jet International.

Gil Rodriguez

MAINTENANCE AND TECHNICAL SPECIALIST
Gil Rodriguez is one of the most talented experts in the world of aircraft maintenance and technical consulting. His primary role at Dallas Jet International is to oversee all phases of the pre-­purchase inspections and technical evaluations. Mr. Rodriguez is certainly DJI’s most valuable asset in mitigating the risk that comes with an aircraft pre-purchase inspection. Throughout a career spanning 19 years in the arena of corporate aviation maintenance and technical operations.   Mr. Rodriguez has been noted for being highly knowledgeable and unshakable in demanding the finest maintenance and technical oversight.

His considerable experience includes hands-­on maintenance and supervision of a multitude of aircraft models, including Cessna Citation, Gulfstream III, Gulfstream IV, Gulfstream V, Learjet 20 / 30 / 50 / 60, Hawker 700 / 800, Falcon 20, Falcon 50, JetStar II, and King Air 90 / 100 / 200 / 350 aircraft.
As a member of the National Business Aviation Association (NBAA,) he values continuing education and has diligently maintained his schooling with some of the finest maintenance training providers in the world.

Tom Dixon

FLIGHT OPERATIONS SPECIALIST
Tom Dixon joined the Dallas Jet International Team in 2008 and currently serves as Chief Pilot. Mr. Dixon began his Aviation career in 1968 and became a Corporate Pilot in 1977. He flew various types of Turbo-Prop and Jet equipment over the next 22 years and
earned five Type Ratings in that time.

Much of his experience comes from flying professionally for a Fortune 500 company. He was a Ground School and Simulator Instructor for more than nine years at CAE Simuflite in the Falcon 50 / 900. In his 43 years of flying, Dixon has logged more than 10,000 Flight Hours with both Domestic and International experience, including flights to Western Europe, South America and the Middle East.

Dallas Jet International on the cover of Executive Controller Magazine

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Executive Controller, January 2012

Photo,Taylor Greenwood Photography

Fact or Fiction? “Buying an Older Airplane Can Save Me A Ton of Money!”

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You’ll find that in today’s market it is possible to buy a Gulfstream III for under three million. Buying an older airplane sounds really attractive, until you learn that your first major inspection is going to cost you $500,000 to $1 million; whereas a newer Gulfstream IV will have a purchase price of seven million but your first major inspection might only cost $250,000.  (These numbers are estimates only.  They can and will vary).

As a rule, older aircraft have more expensive inspection requirements. Newer aircraft cost more initially in purchase price but are less expensive to keep and to fly.

Buying an Older Airplane Is Not Always a Bargain

We’re certainly not “anti-old airplane,” because in some cases these can represent a really great value.  There might be five Gulfstream  IVs on the market today that have dropped below the unthinkable price of $7 million, , but four out of the five aircraft will have underlying drawbacks that could cost the new owner significant amounts of money in either maintenance or lost residual value when the airplane sells

One of our jobs is to help you balance current value with future burden.  It can make sense to buy an older aircraft with higher operating costs.  You have to do the math, and really project into the future to determine what inspections may become a liability and how your utilization of the airplane overlaps those milestone inspections.  Dallas Jet International’s leadership and technical consulting staff are all highly trained and experienced in mitigating these risks for purchasers of older aircraft.  Make no mistake, the older aircraft, if they are quality, can be some of the best deals in the global marketplace.

If you are considering the purchase of an older pre-owned aircraft, it can be a great deal for you.  Prices on older but quality pre-owned aircraft are at historic lows.   However, don’t go it alone.  With representation from a  firm like Dallas Jet International that possesses sound guidance, technical oversight, and negotiating experience, you will ensure that you are not making a multi-million dollar buying blunder.

Shawn Dinning, Director of Sales & Acquisitions

Mr. Dinning acquired his formal education at the United States Air Force Academy in Colorado Springs, Colorado, in the areas of Operations Research and Management Science and also holds a degree in Aeronautical Science from Embry-Riddle Aeronautical University. Mr. Dinning brings 16 years of aviation experience from a variety of aviation disciplines, including FAR 91, FAR 121, FAR 135, defense, and shared ownership sectors. A former full-time professional pilot, Mr. Dinning holds a current Airline Transport Pilot (ATP) certificate, and is type-rated in the Gulfstream V/G550/G500/G450/G400/G350/G300, Bombardier CRJ-200, and Citation 510 Mustang. He has logged over 5500 flight hours, with 3500 of those hours in corporate turbine aircraft. Mr. Dinning has been consulted in publications such as Business & Commercial Aviation on various issues related to turbine aircraft transactions.

Mr. Dinning brings to Dallas Jet International a rare and highly valuable skill set of operational and business acumen, and has become a leader in the professional marketing and procurement of corporate turbine aircraft all around the globe. He also specializes in aircraft mission analysis, aircraft valuation, and cash flow and operating cost analysis for private aircraft owners. Mr. Dinning has a track record of successful transactions that is well known amongst his clients and colleagues. His reputation for intelligent and meticulous management of aircraft transactions have made him one of the most respected aircraft brokers in the industry.

 

Intelligently Using Technology to Sell Aircraft

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Everything Dallas Jet International does revolves around building relationships through the process of buying, selling and asset management.  These days, even building relationships involves intelligently using technology to sell aircraft.

Most purchasers use the Internet for research before making a purchase. We’ve mentioned in previous articles that prospective buyers are much more informed when they contact us.

We have a comprehensive system that builds a relationship online with several online “touchpoints” so that a customer for a particular aircraft has several opportunities to find what he is looking for, interact with us, and become comfortable with our business before he calls us on the telephone (or sends an email) to express interest in an aircraft.

using technology to sell aircraft

Forrester Research, March 2011


For our potential buyers (and sellers) convenience, we have a robust online presence.
 

A Comprehensive Online Marketing System

 

Of course, there are many choices available for listing an aircraft online.  Although DJI has many years of experience in aircraft sales, we are constantly learning about developments in sales and marketing research, and we work with strategic partners such as ABCI to keep up to date with changes in technology to facilitate the sales process.   We don’t pursue every new social media site or technique, but we carefully consider, and then invest, in proven, powerful channels.

Our website, www.DallasJet.com, is the center of our online marketing system. We updated the site in September, 2011 to use the latest technology to sell aircraft.

Your aircraft has a unique story. You have invested in maintenance and upgrades to keep it in top condition. You certainly don’t want to simply list it in a huge database of aircraft that displays “cookie cutter” listings of your aircraft along with hundreds of others.

DJI ensures that your aircraft is highlighted with an exclusive, customized listing – rather than being merely one among many of a particular aircraft type with a limited description and display options, DJI has invested in technology capable of “telling the story” of a unique aircraft with images and video, as well as words.

DJI Website listing

The DJI image gallery shows up to sixteen photos of a particular aircraft, and provides viewers with photo selection and expansion capability.

Images from our website are larger and higher resolution than most sites allow.

DJI also has the ability to feature video “tours” and floor plans on the listing page, and to customize the text of a listing to include as much information as needed to ensure buyers have a complete understanding of the value of your aircraft.

 

Blog – Aircraft Sales Insights.

 

Since January 2011, our site is supplemented by a blog with valuable biweekly articles such as this one.  These articles have been mentioned in leading publications such as the AviationWeek Business Aviation Blog.

 

People who read our articles see us as a trusted source of information on the aircraft market. This leads to conversations where we can introduce them to the ideal aircraft for their situation.

 

Articles include:

 

 

Google and Facebook Usage Skews Young and Affluent.

Both Google and Facebook attract young, affluent, and educated Americans in large numbers, according to results of a new USA Today/Gallup poll. Each counts more than half of those under 50, those with college degrees, and those making more than $90,000 a year among their users.
Men and women use Facebook equally, but men use Google more. Gallup data indicates men (42%) are about as likely as women (45%) to have a Facebook page. However, men (63%) are 12.5% more likely than women (56%) to say they visit Google in a given week. Overall, 40% more US adults say they use Google in a typical week (60%) than have a Facebook page (43%).

However, as mentioned above, both sites have substantially higher usage rates with younger, wealthier and educated Americans. For example, among 18-to-29-year-olds, 83% use Google in a typical week and 73% have a Facebook page. Those respective figures drop to 34% and 17% among Americans age 65 and older.

(Source – Marketing Charts, February 2011 – http://www.marketingcharts.com/direct/google-facebook-users-skew-young-affluent-and-educated-16173/)

 

We use the latest search engine optimization (SEO) technology and page coding techniques to optimize  each listing, not just our site as a whole.

 

We also list each aircraft on our popular Facebook page.

Dallas Jets International Facebook Listing

 

DJI also sends a biweekly email newsletter that includes an introduction or excerpt from a blog article written on a topic of interest to the business aviation market.

 

We feature your aircraft for sale on Facebook and Twitter, two channels that expand the reach of our marketing efforts and interact with potential buyers.

 

Dallas Jet International Listing on Twitter

 

DJI doesn’t put faith in mere numbers of Twitter followers, but we’ve found that respected aviation and luxury market Twitter indices such as GlobalAir Business Aviation and PriveAccess include Dallas Jet International’s Twitter streams among their sources of information.

 

Biweekly Email Newsletter

We feature your aircraft in a popular emailed newsletter that we send to those people who have requested it.

 

Unlike purchased “blasts” which have very low open rates, the DJI emailed newsletter includes a mix of articles and aircraft listings.  Each newsletter is personalized, and includes a synopsis of one of our blog articles, as well as the aircraft listings.

Dallas Jet International Email Newsletter

We use sophisticated technology to track the number of “opens” and “clicks” for each email. Detailed reports enable us to pinpoint (and follow up with) buyers interested in particular aircraft types.

 

Being Where We Need to Be, In-Person

 

All of this technology counts for nothing without the sales expertise and know-how to take the sale to the next step.  We are on-site, in person, for every inspection, test flight and closing.

 

Our clients and customers come back to us many times to buy, sell, trade or manage their aircraft as their needs change over the years, because we place the emphasis on the long-term relationship rather than the short-term transaction.

 

Technology doesn’t change our priorities or our principles; it merely facilitates the process of finding the right people for the right aircraft.  It also makes it easier for us to spend our time where it is the most important – building trusted relationships with our clients.

Brad Harris

Brad Harris is founder and CEO of Dallas Jet International. Mr. Harris holds a Bachelor of Science Degree in Professional Aviation and Airway Science and a Masters Degree in human resources from Louisiana Tech University. Mr. Harris entered the aviation industry in 1989 as a corporate pilot for a Fortune 500 corporation. In 1993, he started a successful aircraft leasing and renting company which expanded to a successful aircraft management company in 1995. In 1993, Mr. Harris began his aircraft sales career and, in a very rapid fashion, became one of the most highly respected aircraft brokers in the World. In 1998, Mr. Harris started an aircraft sales, consulting, and brokerage company that is known today as Dallas Jet International. Mr. Harris is a current airline transport pilot who is type-rated in ten (10) different jet aircraft including the Gulfstream 550, 450, 350, GV, GIV, GIII, GII, Hawker 125, Falcon 10, Citation 550/500, Beechjet 400, 400A, Lockheed Jetstar II, Diamond Jet and King Air 300/350. In the many different aircraft markets, Mr. Harris parlays extensive hands-on knowledge and experience into clear results for his clientele. In addition to Mr. Harris maintaining a career focus on aircraft sales, he also has extensive experience in aviation consulting and management. Included on his client list are several clients for whom Mr. Harris and his firm have set up flight departments, consisting of aircraft crewing, aircraft management, aircraft maintenance and aircraft operating budgets. He and the firm are currently managing a Gulfstream V, a Gulfstream IV, a Falcon 50, a Citation II, a Citation ISP, a Citation Mustang, a Hawker 400XP, and two King Air 350’s.What most people do not know about Mr. Harris is that he possesses significant entrepreneurial experience in real estate and commercial insurance. This business experience, combined with his unparalleled experience in all facets of corporate aviation, has been the foundation of success for Dallas Jet International and its clients.

Buyer’s Market? How to get a read on a supply levels within specific aircraft markets

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Does it seem like “a lot” of aircraft of a particular type are for sale? It depends on the size of the fleet to begin with.

By Shawn Dinning

In a previous blog post, I went through various aircraft markets and compared snapshots of those markets 3 years ago to snapshots of those same markets today. In all cases, aircraft markets (and associated aircraft values) have fallen dramatically, in some cases 50 to 60%.

What I would like to do now is take a look at the markets today from a slightly different perspective – “Percentage of aircraft fleet for sale”.

Everybody is seemingly in tune with how many aircraft are available for sale in a given market. For example, if I go to my database and research reports of aircraft, and extract all Citation Excels available for sale, I see a total of 26 aircraft available for sale.

To diverge from my topic for a moment, the database and research that DJI uses is much more robust than any retail website that aircraft buyers might be familiar with. If I go to the industry’s most popular retail website for aircraft listings, there are 13 Citation Excel listed for sale. So, by tapping into a broker’s resources and databases, a prospective buyer would have access to 100% more airplanes in this particular market! Like in any market in any type of product, there is a small portion of the 26 Excels that isn’t truly for sale, but you get my point.

So, 26 Excels sounds like a lot of airplanes for sale and a lot to choose from. It would suggest that it is a “Buyer’s Market”. So, now you know how many Excels are available for sale, but do you know how many have been produced and are in operation today? Amazingly, there are 369 Citation Excels in operation today.  This large number is due to a relatively long and stable production run of the aircraft, in addition to widespread marketplace acceptance of the Excel. This paints a much more telling picture of the state of the Citation Excel market. Yes, 26 airplanes is a sizable number of aircraft. However, you must process that number in the context of the entire fleet, which consists of 369. Percentage-wise, only 7% of all Citation Excels in operation are available for sale. This is not that many. This comes back to the supply and demand basics that we all know. While 26 airplanes is a notable supply number in absolute terms, it is not that sizable in the relative perspective.

It is this relative perspective that seasoned aircraft brokers, lenders, and appraisers use (along with other statistical data) to gauge the health and momentum of the market.  All things being equal, a broad rule of thumb to use is that 10% is a good line of demarcation between a slow market and a “heating” market. So, the Excel market is not as over-supplied as one would think. There is clearly no rationale for prices to drop further in this market, if you’re looking at supply alone. The constant stream of Citation Excel transactions at today’s prices is proof of a limited supply and stable, steady demand

Compare this market to the Hawker 800XP market. There are 52 Hawker 800XP aircraft for sale, in the context of 423 in operation. This equates to 12.3% of the fleet for sale. As any Hawker 800XP seller knows, the market has a high relative supply, and thus prices have not found a way to completely stabilize.  In order for prices to truly stabilize, supply/inventory must be sold to effect a lower supply percentage, or demand must increase on the available supply.

Everybody has heard that the 10 years and younger, large-cabin market has shown signs of increasing momentum this year. DJI conducts a lot of business in this realm. The percentage of Fleet for Sale for Gulfstream V aircraft? 5.7%. Data does not lie.

Below is a summary of fleet percentages available for sale.  As you go through this list, try and correlate your perception of that particular market’s momentum with the percentages.   You will notice a strong correlation.

  • Gulfstream V (GV) – 5.7%
  • Gulfstream G450 – 4.2%
  • Gulfstream G550 – 3.9%
  • Gulfstream GIV – 19.9%
  • Falcon 900EX EASy – 8.5%
  • Falcon 2000EX EASy – 12.5%
  • Falcon 50 – 21.2%
  • Bombardier Global Express XRS – 3.4%
  • Bombardier Challenger 300 – 6%
  • Bombardier Challenger 604 – 14.1%
  • Bombardier Lear 60 – 15.3%
  • Bombardier Lear 60XR – 16.5%
  • Hawker 800XP – 12.3%
  • Cessna Citation X – 6.3%
  • Cessna Citation Excel – 7%
  • Cessna Citation XLS – 6.1%
  • Cessna Citation CJ3 – 5.8%
  • Embraer Legacy 600 – 17.2%
  • Embraer Phenom 100 – 11.5%

While certainly not the only indicator we use to quantify a particular aircraft market, it is a great indicator that all aircraft sellers and buyers should be aware of. These numbers change monthly, if not weekly. Please feel free to contact me to further discuss these types of valuable data sets. It is my ultimate goal to help sellers and buyers have the intelligence to make smart decisions in the transacting of their high-value aircraft.

 

Shawn Dinning, Director of Sales & Acquisitions

Mr. Dinning acquired his formal education at the United States Air Force Academy in Colorado Springs, Colorado, in the areas of Operations Research and Management Science and also holds a degree in Aeronautical Science from Embry-Riddle Aeronautical University. Mr. Dinning brings 16 years of aviation experience from a variety of aviation disciplines, including FAR 91, FAR 121, FAR 135, defense, and shared ownership sectors. A former full-time professional pilot, Mr. Dinning holds a current Airline Transport Pilot (ATP) certificate, and is type-rated in the Gulfstream V/G550/G500/G450/G400/G350/G300, Bombardier CRJ-200, and Citation 510 Mustang. He has logged over 5500 flight hours, with 3500 of those hours in corporate turbine aircraft. Mr. Dinning has been consulted in publications such as Business & Commercial Aviation on various issues related to turbine aircraft transactions.

Mr. Dinning brings to Dallas Jet International a rare and highly valuable skill set of operational and business acumen, and has become a leader in the professional marketing and procurement of corporate turbine aircraft all around the globe. He also specializes in aircraft mission analysis, aircraft valuation, and cash flow and operating cost analysis for private aircraft owners. Mr. Dinning has a track record of successful transactions that is well known amongst his clients and colleagues. His reputation for intelligent and meticulous management of aircraft transactions have made him one of the most respected aircraft brokers in the industry.

Selling Your Aircraft on the International Market

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When you’re selling your airplane, the more buyers that see it, the more likely you are to sell it quickly and for the best possible price. Selling your aircraft on the international market simply makes sense – a larger market equals more opportunity.

There has been exceptional growth in business aviation outside of the United States in recent years.

When you put those two facts together, it makes sense to work with a broker who can accurately market and potentially sell your aircraft to any qualified buyer in the world.

To do that effectively, it is important to use a sales professional or broker who understands the implications of international transactions. It’s important to select a professional who:

  • Has experience with international sales and understands how the process works in the country the buyer is in.
  • Has the connections and channels to market and advertise the aircraft internationally
  • Is able to manage all of the legal requirements for export and import of the aircraft
  • Is able to evaluate the available options and give you the best advice about the details of the transaction.

A broker who doesn’t have this experience can expose you (the seller or buyer) to unnecessary delays and potential legal and financial risks.

There are two major processes that have to take place If you sell an aircraft to a buyer in another country.  First, you have to export the aircraft from the country of the registration by performing an Export Certificate of Airworthiness. . Second, you will have to perform an Import Certificate of Airworthiness  into the new country of registration by conforming the aircraft to the local aviation authorities regulations and requirements.

The rules are not the same in every country.

In recent years there have been some regulatory changes made which affect aircraft that have been previously registered in the U.S.  The changes allow an aircraft that has been sold overseas, but previously registered in the U.S., not to be required to undergo another Export Certificate of Airworthiness (C of A). The new U.S. buyer must simply display to the FAA DAR that the aircraft is in compliance and has the required inspections for the Import Certificate of Airworthiness.

If you sell an U.S. aircraft into a foreign country, an Export C of A may be required, which would entail additional inspections.  Different controlling government bodies have various requirements, for example, in Switzerland it’s the Federal Office of Civil Aviation (FOCA); however, the European Aviation Safety Administration (EASA) governs the majority of Europe.

Each of these entities may require additional inspections or even additional equipment (such as a flight data recorder, which may add $30,000.00 to $300,000.00 to the cost of bringing the aircraft into compliance!)

When we represent a U.S. seller with a foreign buyer, we are very careful with the language of the agreements for many reasons; one of which is to be very explicit about which party is responsible for costs associated with ensuring the aircraft conforms to the legal requirements of the buyer’s country’s governing authority.

Besides the government agencies and their procedures, there are other risks.

Once a U.S. seller has filed the de-registration request and/or delivers a bill of sale, he is no longer the owner of the aircraft, yet the closing will not have occurred and the seller will not be paid until confirmation from the foreign local registry is issued. Given time differences between countries, the de-registration request and the acknowledgment of the re-registration documentation approval by the foreign local registry may actually occur on different business days.

There is also a risk that the buyer may default on the contract after the de-registration and Export C of A have been accomplished; yet the seller will not have been paid. From a U.S. seller’s perspective, the only thing that the U.S. seller should do is agree to file the de-registration request or bill of sale concurrent with being paid.   One of our specialties is the generation of such agreements that cover the risks of the seller.

Other things to consider:

  • Currency fluctuations
  • Delivery of the aircraft  (across an ocean – through airspace that may be unfamiliar to the crew)
  • Getting the aircraft through customs and immigration

As you can see, it is very important that all parties in these negotiations are experienced and knowledgeable.

Dallas Jet International Transactions are International

Dallas Jet International (DJI) has experience with international transactions in many countries and circumstances.  Dallas Jet International personally oversees every aspect of each transaction. We have a network of trusted inspection facilities and legal and tax professionals throughout the world.

Our most recent aircraft transactions include the following:

  • Bahrain
  • Channel Islands
  • Denmark
  • South America
  • Brazil
  • Canada
  • England
  • Ireland
  • Italy
  • Spain
  • India
  • Isle of Man
  • Switzerland
  • Venezuela

Question- Is it worth it to sell your airplane on the worldwide market?

Answer – We suggest that you are missing out on a large number of potential buyers and a large amount of capital in foreign markets if you restrict your aircraft sales efforts to the U.S.

We also suggest that you select a broker that can represent your interests and protect you from the potential risks involved in these complex transactions.

About Brad Harris

Brad Harris is founder and CEO of Dallas Jet International. Mr. Harris holds a Bachelor of Science Degree in Professional Aviation and Airway Science and a Masters Degree in human resources from Louisiana Tech University. Mr. Harris entered the aviation industry in 1989 as a corporate pilot for a Fortune 500 corporation. In 1993, he started a successful aircraft leasing and renting company which expanded to a successful aircraft management company in 1995. In 1993, Mr. Harris began his aircraft sales career and, in a very rapid fashion, became one of the most highly respected aircraft brokers in the World. In 1998, Mr. Harris started an aircraft sales, consulting, and brokerage company that is known today as Dallas Jet International. Mr. Harris is a current airline transport pilot who is type-rated in ten (10) different jet aircraft including the Gulfstream 550, 450, 350, GV, GIV, GIII, GII, Hawker 125, Falcon 10, Citation 550/500, Beechjet 400, 400A, Lockheed Jetstar II, Diamond Jet and King Air 300/350. In the many different aircraft markets, Mr. Harris parlays extensive hands-on knowledge and experience into clear results for his clientele. In addition to Mr. Harris maintaining a career focus on aircraft sales, he also has extensive experience in aviation consulting and management. Included on his client list are several clients for whom Mr. Harris and his firm have set up flight departments, consisting of aircraft crewing, aircraft management, aircraft maintenance and aircraft operating budgets. He and the firm are currently managing a Gulfstream V, a Gulfstream IV, a Falcon 50, a Citation II, a Citation ISP, a Citation Mustang, a Hawker 400XP, and two King Air 350’s.What most people do not know about Mr. Harris is that he possesses significant entrepreneurial experience in real estate and commercial insurance. This business experience, combined with his unparalleled experience in all facets of corporate aviation, has been the foundation of success for Dallas Jet International and its clients.