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NARA – A New Perspective on Business Aviation

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Brad Harris, Founder and CEO of  Dallas Jet International is the Chairman of the National Aircraft Resale Association (NARA)

We’re republishing this article that originally appeared on NARA’s website to promote awareness of the association and its initiatives.


Welcome to the first edition of The NARA Perspective from the National Aircraft Resale Association (NARA). Twice monthly, we will share business aviation views and information of interest to aircraft buyers, sellers, owners and operators. The NARA Perspective will be written by industry insiders, journalists and other experts from across the spectrum of business aviation.

With this edition of The NARA Perspective, we would like to introduce you to some developments in ongoing efforts to protect the interests of business aircraft buyers, sellers, owners and operators.

Not just an aircraft broker, a NARA Certified Broker/Dealer
Perhaps the most significant news are the new standards for aircraft broker and dealer certification that were announced at NBAA2013, the National Business Aircraft Association’s annual meeting and convention.

Because there is no governing body to license or regulate aircraft brokers and dealers, anyone with an aircraft to sell and a desire to make money can call himself a broker. Prospective clients never know what they’re getting in the bargain. Their broker/dealer could be highly experienced and honest. Or he could be incompetent and even unscrupulous.

NARA Certification assures someone in the market to acquire or sell a previously owned business aircraft that they have found a qualified broker/dealer who will always look out for their best interests, treat them fairly and deliver the fastest transaction at the best possible price.

  • All prospective Certified Aircraft Brokers/Dealers must pass a rigorous application process, demonstrating their reputation for honesty, integrity, transparency, and a commitment to maintaining the highest ethical standards.
  • Certified Aircraft Brokers/Dealers must strictly adhere to the NARA Code of Ethics that guarantees they will always conduct themselves honorably and represent the best interests of their clients.
  • They must participate in our program of ongoing education to remain current on best practices and new developments in order to constantly improve the quality of their services, products and operations.

NARA Certified Logo
Look for the NARA Certified logo when you search for an aircraft broker or dealer.
When you see this emblem on an aircraft broker or dealer’s website, you’ll know that they subscribe to the principles, rules and regulations of the National Aircraft Resale Association, ensuring that you are working with one of the most respected and highly experienced professionals in business aviation.

NARA Member Logo
NARA Products and Services Members.
In addition the  35 Certified Aircraft Brokers and Dealers, 39 business aircraft products and services providers promise the highest professional quality and best return on your business aviation investment through their adherence to the Code of Ethics.

These NARA Products and Services Members specialize in:

  • aircraft analysis and data
  • financing and leasing
  • hourly cost maintenance
  • insurance
  • IRS 1031 Like-Kind Exchange
  • legal, tax and title
  • maintenance, repair and overhaul
  • maintenance tracking software
  • training and publishing.

Find a NARA Member at
Along with our new direction, we’re introducing a new website to make it easier for you to find a NARA Member: Just by using your computer or smartphone, you will instantly be able to find a NARA Certified Broker/Dealer or NARA Products and Services Member. You’ll also be able to read the NARA Code of Ethics and NARA Certification process in detail. You can read bios of NARA Member companies and keep up on all the latest news and events from the National Aircraft Resale Association.

Find a NARA Member today. And, while you’re at it, sign up to automatically receive The NARA Perspective in your inbox.


Business Aircraft Outlook is Optimistic, With Caveats

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The general outlook for the business aircraft is optimistic, with caveats, particularly in the United States. This may be a surprise to readers used to dim and cautious forecasts, but Dallas Jet International (DJI) has just finished its best summer in 15 years of business.

All indications show that improvement will continue.

The horizon is not without a few clouds – the international market, which had looked more promising, has cooled off somewhat; and the market for smaller and older aircraft is oversupplied with a large number of unsold aircraft, forcing down prices for those aircraft types.

The good news about the business aircraft market in general is driven by the U.S. economy.

Historically, the market for aircraft tends to trail the stock market by about six months. The stock market in the United States has been improving consistently over the past four and a half years.

Business Aircraft Outlook is Improving

Despite the “bad press” that private aviation has received at the beginning of the recession, astute decision makers realize that business aircraft are an essential productivity tool.  There is simply no substitute for the ability to be on-scene, making sales and taking care of customers. DJI relies on private aviation to be personally on-site for every test flight and inspection for our clients. Maintaining this high quality of service requires efficient transportation; and many professionals have found airline travel to be increasingly inconsistent and inconvenient.

Major charter providers and corporate fleets tend to upgrade or purchase new aircraft every three or four years, on average.  Since most have put off making major investments since the crash of 2008, these purchases are overdue.

 Flexjet, the corporate jet leasing company, plans to add up to 50 long-haul aircraft to its fleet in a potential $3.2 billion deal.

 Flexjet’s domestic business has grown since the Dow Jones industrial average first hit 15,000 in May, prompting corporations to open their wallets and spend more on luxury products.

 – Reuters, September 30, 2013

We see the domestic market kickstarting the variable worldwide market for business aircraft.  The outlook is very good. We’re starting back on an up cycle.

Business Aircraft Deliveries

Aerospace and Defense Business Jet Monthly Report from J.P. Morgan shows an upward trend in aircraft deliveries and forecasts.

Brad Harris

FOUNDER AND CEO, Dallas Jet International
As founder of Dallas Jet International, Mr. Harris has established an esteemed 23-year aviation career.  He holds of Bachelor of Science Degree in Professional Aviation and Airway Science and and a Masters Degree in Industrial Organization Psychology from Louisiana Tech University.   Mr. Harris entered the aviation industry in 1992 as a corporate pilot for a Fortune 500 corporation and soon started a successful aircraft leasing and renting company.

In 1993, Mr. Harris began his aircraft sales career and became one of the most highly respected aircraft brokers in the world. In 2002, Dallas Jet International began offering aircraft sales, consulting, and brokerage services. Mr. Harris is a current airline transport pilot who is type-­rated in ten (10) different jet aircraft including the Gulfstream 550, 450, 350, GV, GIV, GIII, GII, Hawker, Falcon, Citation, Beechjet, Lockheed JetStar II, Diamond Jet and King Air 300 / 350. Mr. Harris parlays extensive hands-­on knowledge and experience into clear results for his clientele. His firm has set up flight departments, consisting of aircraft crewing, aircraft management, aircraft maintenance and aircraft operating budgets, for several clients. Mr. Harris also possesses significant entrepreneurial experience in real estate and commercial insurance. This knowledge, combined with unparalleled experience in all facets of corporate aviation, is the foundation of success for Dallas Jet International. He often speaks to groups of aviation professionals, publishes monthly blog articles and sits on the Advisory Board for GE Capital Corporate Aircraft and Finance, and CAE Simulflite. He currently sits on the board of Directors at NARA (National Aircraft Resale Association) as Chairman.